Find out what is really holding your sales back.

Senior B2B sales leadership for growing companies. I look at your whole commercial engine, tell you what to change, and help you do it.

Book an intro call See how I work

Four ways to work together

Sales Diagnostic

A structured look at your sales engine: customers and positioning, pipeline, process, conversion, CRM and data, forecasting, team, KPIs and sales management.

You get a clear answer on what is working, what is not and why, what I would change, what I would leave alone, and your priorities for the next 90 days.

Best when something is not working and you are not sure what.

Sales Action Plan

We turn the diagnostic into concrete changes: sales process, qualification, pipeline management, forecasting, CRM structure, KPIs, management routines, team structure, hiring priorities, pricing and packaging.

Best when you know what needs fixing and need help doing it. Typically a fixed-term project.

Commercial Projects

A defined scope, a defined timeframe and a clear outcome. For example a product launch, entering a new market or segment, building a new sales channel, setting up a sales function or running a strategic account initiative.

Best when there is one specific thing you need to get done.

Fractional & Interim Sales Leadership

Experienced sales leadership without a permanent hire. I lead the team, run pipeline and forecast reviews, support deal strategy, coach, help with hiring and spar with the CEO. Typically one to two days a week, or full-time for a defined period.

Best when you need senior leadership to make the plan happen.

Not sure where to start? Most companies begin with the Diagnostic. From there, the next step depends on what we find: an action plan, a project, or leadership support to carry it out.

Who this is for

B2B companies selling through a sales team, typically with €1–5M in revenue

Proven product, but sales has become harder to predict

Founder or CEO still closely involved in selling

Need senior commercial leadership, but not necessarily a permanent hire yet

SaaS and software companies are a natural fit, but not the only one.

About Miikka

I have spent over ten years in B2B SaaS sales, from selling to enterprise customers to running the whole commercial side of a company. At Recright, a Helsinki-based software company, I grew from Sales Manager to Head of Sales, Acting CEO and finally Chief Revenue Officer, leading sales, customer success, marketing, partnerships and support.

Grew revenue from €1.1M to €2M and doubled the customer base from 150 to 300

Expanded into Scandinavia, Europe, Latin America and Asia, reaching 35% of revenue outside home markets

Led teams of 10 to 14 people and won 50+ new customers a year

Ran the company as Acting CEO through a leadership change and a move to remote work

I am based in Vienna and work in Finnish and English. My approach is practical. I use the best tools available for analysis, but what you pay for is experience and judgement: clarity first, then priorities, then action.